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Affiliate Discovery and Recruitment Strategy Development

Finding and vetting high-quality publishers, influencers, and ambassadors that fit your brand reputation and reach and resonate with your target audience.

Competitor Analysis

Analyzing competitors and competing affiliate programs to ensure that your program is aligned with current trends, and competitive and appealing to publishers. Competitor analysis also allows for the identification of gaps and unique opportunities to leverage.

Affiliate and Publisher Support, Content Management

Maintaining close relationships with the affiliates, publishers, influencers, and ambassadors in your affiliate program, as well as providing supporting information, documentation, images, etc. to ensure that they’re publishing up-to-date and current content that accurately depicts your products and brand values.

Contracting and Legal

Setting up the affiliate agreements, commission structures, and legal obligations and contracts to protect your business from legal liability and reputational damage.

Fraud Monitoring and Affiliate Partner Management

Ongoing monitoring of your affiliates to ensure that there is no fraudulent activity and that they are representing your brand truthfully, and are not using unscrupulous or unethical tactics to earn their commission.

On-going Monitoring, Analysis, and Strategy Optimization

Keeping track of your affiliate program data, KPIs, and attribution and conversion metrics to ensure that the affiliate campaign is working well and to provide insights into how to continually improve and optimize it.

  1. Increased Revenue: Affiliate marketing has been proven to generate substantial revenue for companies. According to a survey conducted by Forrester Consulting. Affiliate marketing accounted for 16% of all e-commerce sales in the United States in 2020.
  2. Cost-effective Marketing: Affiliate marketing is often considered a cost-effective marketing channel. In a study conducted by Rakuten Advertising, it was found that for every dollar spent on affiliate marketing, the average return on ad spend (ROAS) was $25. This indicates a significant ROI potential.
  3. Diversified Customer Base: Affiliate marketing allows companies to tap into new customer segments and expand their reach. A study by Impact found that 81% of brands and 84% of publishers reported that affiliate marketing programs helped them reach new audiences.
  4. Performance-based Model: One of the strengths of affiliate marketing is its performance-based nature. Companies only pay affiliates when a desired action, such as a sale or lead, is generated. This model reduces the risk of spending on ineffective marketing efforts and ensures that companies receive a tangible ROI.
  5. Influencer Marketing Success: Affiliate marketing often intersects with influencer marketing, leveraging the influence of content creators to drive sales. According to a survey by Mediakix, 89% of marketers reported that the ROI from influencer marketing was comparable to or better than other marketing channels.
  6. Long-term Customer Lifetime Value: Affiliate marketing can contribute to long-term customer relationships and higher customer lifetime value (CLV). Data from AWIN showed that customers acquired through affiliate marketing had a 12%
    higher average order value and a 17% higher retention rate compared to other channels.
  7. Global Reach and Scalability: Affiliate marketing allows companies to extend their reach globally without the need for physical presence. It offers scalability, as companies can partner with affiliates across different regions, reaching diverse markets and driving ROI on a global scale.

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