CASE STUDIES
Explore real success stories and proven strategies that showcase how businesses have flourished through our effective and results-driven affiliate programs. We look forward to adding yours!
Challenge:
The coffee industry is highly competitive, with numerous established and emerging brands. Standing out and differentiating oneself from competitors can be a significant challenge. Gaining consumer attention, and raising awareness of the brand’s values, quality, and unique selling points requires strategic marketing efforts.
Action:
To increase awareness and gain a competitive advantage, we developed a customized, unique affiliate marketing strategy for Peace Coffee that laddered up to their key objectives for growth. We focused on key holidays and targeted the target consumers passionate about sustainability and ethical sourcing to drive awareness, enthusiasm, and consideration.
We Collaborated with a diverse set of quality publishers and expanded Peace Coffee’s reach through reviews, content articles, appropriate loyalty platforms, and thoughtfully timed sponsored listicles. Our efforts included targeted marketing to specific demographics and markets that align with the brand’s values..
Results:
Exceeded Goals: Within the first four months of the affiliate marketing campaign, we surpassed the set goals. As a result, there was a shift in Peace Coffee’s media spend towards the affiliate channel, recognizing its effectiveness.
Over the first six months, the primary investment period for the affiliate channel, our efforts drove a notable 5% increase in eCommerce sales while opening up opportunities for the brand to leverage affiliate partnerships in other channels such as paid media and shopper marketing. This demonstrates the positive impact of affiliate partnerships in generating tangible results quickly.
Peace Coffee increased its reach, sales, and brand recognition. Results from the first months of the program launch demonstrated the effectiveness of this approach. With ongoing efforts and optimization, affiliate marketing will continue to drive even more substantial growth
Challenge:
In 2020 Verdant Tea was built on 10 years of strictly organic growth and was ready to expand into affiliate marketing as a way to amplify the word-of-mouth that built the brand and drive loyalty with new customers.
Action:
The Simpl-eCommerce team is onboarded to launch a strategic, thoughtful growth strategy in the affiliate channel. We familiarize ourselves with the brand, the consumer, and the overall objective of driving new users and converting existing users to the subscription model for Verdant Tea. We work with their brand team to ensure consistent messaging.
Results:
By the close of year 1 together, we have secured 15% of incremental eCommerce driven by the affiliate channel.
35% of affiliate purchases are by NEW customers, which translate to continued sales on/off the affiliate channel
Diverse publisher sales at every stage of the consumer funnel, with a well-balanced, successful, and profitable program.
