Influencer Content
Lifestyle carousel ads spark awareness & product discovery
From Awareness to Revenue: +195% YOY Affiliate Growth
Partnering with Virality Boost for Plow & Hearth – a leading Home and Garden Brand
Sompl-eCommerce Partnered with Virality Boost for Plow & Hearth
Situation:
Simpl-eCommerce partnered with Virality Boost for Top of Funnel consumer audience targeting, through inspirational imagery and paid meta ads.
Plow & Hearth came to us with aggressive year-over-year affiliate targets heading into their peak selling season. By deploying our top-of-funnel influencer content distribution strategy, we transformed inspirational lifestyle content into a full-funnel conversion engine — and surpassed every goal set.
Their affiliate program was underperforming its potential share of total eCommerce, and they needed a partner who could generate genuine top-of-funnel demand — not just capture existing intent.
Our Action:
Virality Boost deployed lifestyle influencer carousel campaigns on Meta targeting the brand’s core home enthusiast audience. Inspirational content drove awareness at the top of funnel, then our multi-touch model carried that intent through retargeting, cart abandonment, email, and affiliate — measuring downstream impact across every channel.
“When brands understand how influencer content fuels the full affiliate ecosystem downstream — through retargeting, cart abandonment, email, and paid search — it’s a game-changer. Our clients don’t just see it once. They depend on it month after month to hit their affiliate revenue goals and top-line targets.”
— Kim, Virality Boost
The Constellation Strategy™ — Influencer Content that Converts downstream to increase Affiliate Sales and Core Brand Sales
Results:
PERIOD |
YOY REVENUE GROWTH |
|---|---|
| Q4 2025 | |
| October | 56% |
| November | 188% |
| December | 491% |
Q4 TOTAL |
195% |
| Q1 2026 | |
| January | 137% |
| February | 73% |
| March | 72% |
Q1 TOTAL |
90% |
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