Influencer Content
Lifestyle carousel ads spark awareness & product discovery
Partnering with Virality Boost for Plow & Hearth – a leading Home and Garden Brand
Simpl-eCommerce partnered with Virality Boost for Top of Funnel consumer audience targeting, through inspirational imagery and paid meta ads.
Plow & Hearth came to us with aggressive year-over-year affiliate targets heading into their peak selling season. By deploying our top-of-funnel influencer content distribution strategy, we transformed inspirational lifestyle content into a full-funnel conversion engine — and surpassed every goal set.
Their affiliate program was underperforming its potential share of total eCommerce, and they needed a partner who could generate genuine top-of-funnel demand — not just capture existing intent.
Virality Boost deployed lifestyle influencer carousel campaigns on Meta targeting the brand’s core home enthusiast audience. Inspirational content drove awareness at the top of funnel, then our multi-touch model carried that intent through retargeting, cart abandonment, email, and affiliate — measuring downstream impact across every channel.
PERIOD |
YOY REVENUE GROWTH |
|---|---|
| Q4 2025 | |
| October | 56% |
| November | 188% |
| December | 491% |
Q4 TOTAL |
195% |
| Q1 2026 | |
| January | 137% |
| February | 73% |
| March | 72% |
Q1 TOTAL |
90% |